Influencer Marketing Talks

Recession-proof your marketing strategies - what brands need to know

The marketing budget is often one of the first to be cut when an economic downturn hits. But time and time again, history has proven that the companies that invest in marketing during challenging times are the ones that come out as winners. 

But what type of marketing activities will make you hit the marks? Is there a golden way to recession-proof your marketing strategy? In this week’s episode, we invited Erik Modig who works as professor of economics at the Center for Consumer Marketing at Stockholm School of Economics, to talk about what brands must know to survive the upcoming economic crisis.

Tune in to learn:

• Erik’s best advice on how to recession-proof your marketing strategy
• Reasons why this is the time to invest in marketing and brand building activities - or you’ll do your competitors a big favor 
• Why it’s better to cut some marketing channels completely and instead go all in on a few

4 Ways Fashion Marketing Has Changed

In this week’s episode we’re going to take a deep dive into the fashion industry. But - we’ll be leaving the trend-setting and taste-vetting to Anna Wintour and instead looking specifically at 4 ways fashion marketing has changed over the years. And it has been years because after the bare essentials for survival were commodified, fashion followed shortly after.

We'll be discussing:

• What fashion brands can do about the crowded marketplace. 
• The importance of the terribly unsexy-sounding corporate responsibility
• Why the one-shot campaigns have had their time 

Succeeding on TikTok in 2023: Tips & Tricks From the Inside

If you’re building a marketing strategy for 2023, it’d be hard not to consider using TikTok. As its user base is expanding at a rapid pace among all generations, it’s finally seen as a place where all brands need to have a presence and a solid strategy - or else lose customers to the ones who do.

But what does it take to succeed on TikTok in 2023? How do you make sure you hit the mark when it comes to being relevant and authentic to your target audience while avoiding the frequent and inevitable pitfalls en route?

This week, we’re joined by Emma Lundgren, Agency Partnerships Lead at TikTok, to give her best tips and tricks from the inside.

We'll be discussing:

• How brands should approach TikTok as a marketing platform
• Do’s & dont’s
• Emma’s top 3 advice on how to leverage TikTok to its fullest 

4 Social Media Trends We’ll See in 2023

While the social media trends for 2022 were all about TikTok and social commerce, as we look ahead to 2023 we can already see a shift in the things brands need to bear in mind as they flesh out their social media strategy for the new year.

What remains true is that social media continues to be one of, if not the most important platform for engaging shoppers in the fashion and lifestyle spaces.  Now, as we gear up for a busy fourth quarter of 2022, let’s take a peek ahead at what we’ll be seeing more of in 2023. 

In 15 quick minutes, we’ll be looking at:

• What the popularity of TikTok and BeReal says about 2023 
• How putting the social back into social media will reward those who deploy them well
• Why a human approach is key 

  

The Influencer Marketing Tech Features You Need in 2023 ft. Babak Faramarzian

Influencer marketing + machine learning = the way to get results? We know this equation might not be at the forefront of your strategy. But if that is the case then this episode is a must-listen! We sat down with Cure Media's Co-Founder and Head of Product Babak Faramarzian.

Responsible for Cure Media’s unique, proprietary influencer marketing technology platform, Babak has a front row seat on how much of a difference the right tech can make to your performance in the channel. But how exactly does it work to bolster the effectiveness of fashion brands’ influencer marketing, especially when you're already working at scale?

In 15 quick minutes, we’ll be looking at:

• Cure Media's platform features from 2022, as well as what we'll be launching in 2023 
• 4 must-have elements to deliver effective influencer marketing 
• How to be data-driven in 2022 vs 2023

 

TikTok vs Instagram: What’s the Difference?

With Instagram’s furious race to overtake TikTok as the video-first social platform, copy-catting many of the latter’s features to users’ occasional dismay, it can sometimes feel hard to tell the difference between the two. 

Certainly, that seems to be the case for many brands who insist on recycling content interchangeably between both platforms despite repeated warnings that the algorithms will not treat such tactics kindly.

So when it really comes down to it, what are the differences between TikTok and it’s older sibling, Instagram?

Join us to unpack exactly this question in 15 quick minutes. We’ll be looking at:

• What consumers think the two platforms are for
• Which brands are nailing their strategy across the two
• Whether your content needs a different look and feel on each one

3 Reasons To Be Cautious With Discount Codes

Since the dawn of time (for influencer marketing, that is) discount codes have been seen as a must-have. But in today’s competitive landscape, that’s simply not the case anymore.

 

In today’s episode, we are going to take a cold, hard look at the use of discount codes in influencer marketing. Lending his significant experience and expertise in the field, we’ll be joined by one of the co-founders of Cure Media and our CEO, Sam Foroozesh. And where should they put their focus instead? 

 

In under 15 minutes, we’ll be taking a look at:

 

• Why brands need to be careful with discount codes going forward
• How a last-click focus is holding then back
• Whether influencer marketing should be a branding or performance channel
• And where brands can out their focus instead of discount codes

 

What Even is Data-Driven Influencer Marketing?

In a marketplace this competitive, everyone will be telling you to do data-driven influencer marketing if you want to succeed - us included!

 

But we’re going to pause and take a step back a second, because in this episode of Influencer Marketing Talks we’re going back to basics and answering one foundational question first: what even is data-driven influencer marketing. 

 

Answering in under 15 minutes, we’ll be taking a look at:

 

• How you can be data-driven at influencer selection
• Where optimisation fits into your data-driven strategy
• And how you can measure your results to give future activations a head start

A Brief History of Micro-Influencers

If you hear ‘influencer marketing’, your mind probably jumps to the big, celebrity creators. But times have changed and flying the flag for micro-influencers; they’re big news, whether brands like it or not.

In fact, in 2021 micro-influencers accounted for 91% of the channel. Which means that if you’re only focusing on mega-influencers and above, you’re missing out on the vast majority of the channel, and with it a lot of potential engagement.

But where did these so-called micro influencers pop up from? We’ve done some digging to track the emergence and evolution of the micro-influencer and it took us all the way back to 1765. So buckle up, listeners, because in this week’s episode of Influencer Marketing Talks we’re taking you on a bit of a history lesson.

5 Gen Z Myths Busted ft. Imagen Insights

With new motivations and behaviours driving their purchasing decisions (and a lucrative price tag on their head), marketers are obviously keen to get Gen Z on board. But how can they hope to do that when nearly 60% say they’re not confident they even understand them?

As uncertainty grows, myths begin to circulate and they’re steering marketers in the wrong direction. 

Joined by Cat Agostinho and Jay Richards, co-founders of Imagen Insights, one of the biggest agencies in Gen Z intelligence, we’re busting five of the most pervasive myths surrounding this new audience.

Tune in to learn:

• How brands can avoid the cringe factor on TikTok
• What the future has in store for fast fashion 
• Who brands should learn from when it comes to Gen Z strategy