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Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.
Each week, we unpack the real questions marketing teams are facing:
- What does it take to stay culturally relevant in a fast-moving landscape?
- What can brands learn from the creators who build communities, not just audiences?
- How do you structure for creator-led growth?
Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.
Episodes
Wednesday Feb 02, 2022
Wednesday Feb 02, 2022
One of the top influencer marketing trends for 2022 is that Gen Z and Millennials expect brands to be authentic and transparent - and consumers’ demand for authenticity is here to stay. To meet this need, it’s important that brands adopt the right approach and style when trying to connect with their target audience.
In this podcast episode, we’ll focus on the benefits of using peer-to-peer marketing tactics compared to brand-to-peer tactics. More specifically, why Gen Z and Millennials favour P2P, the benefits of this marketing tactic, and how brands can make the most of P2P via influencer marketing.
We’ll cover:
- Why peer-to-peer marketing is more effective than traditional marketing
- How influencer marketing comes into peer-to-peer marketing
- The modern consumer behaviour and how it affect brands
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