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Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.
Each week, we unpack the real questions marketing teams are facing:
- What does it take to stay culturally relevant in a fast-moving landscape?
- What can brands learn from the creators who build communities, not just audiences?
- How do you structure for creator-led growth?
Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.
Episodes
Wednesday Dec 01, 2021
Wednesday Dec 01, 2021
In recent years, a big shift has taken place with regards to how today’s buyers are consuming media; from sitting planted in front of the TV at 8PM on Friday nights, most of us now prefer being able to choose when we want to engage with content. And media consumption often takes place on social platforms such as Facebook, Instagram and YouTube, instead of through traditional channels.
In this podcast episode, we’re going to focus on the Millennial and Gen Z women, and more specifically, on how marketers that target these audiences can benefit from the latest media consumption trends. We will also take a look at the digital shift that is currently taking place on a global scale.
We’ll also cover:
- The big danger in jumping onto a bandwagon that you’re not truly behind
- How to capitalise on the newest media consumption trends
- Our three best pieces of advice on how to make your brand stand out on social media
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