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Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.
Each week, we unpack the real questions marketing teams are facing:
- What does it take to stay culturally relevant in a fast-moving landscape?
- What can brands learn from the creators who build communities, not just audiences?
- How do you structure for creator-led growth?
Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.
Episodes
Wednesday Nov 17, 2021
Wednesday Nov 17, 2021
Not everyone understands just how much work goes into each and every influencer post. One thing is for sure though - it’s much more than you think! The fact is that a lot of preparation is required: establishing KPIs, identifying the right influencers, and committing to the continuous optimisation the channel requires. And don’t forget the more administrative tasks, such as negotiating prices, and scheduling and reviewing drafts for each individual influencer.
To sort out what you’ll need to bear in mind at each step, we asked Annicka Johansson, Senior Campaign Manager at Cure Media, to share her expertise. Drawing on several years of experience in all things influencer collaborations, Annicka will walk us through what individual tasks contribute to creating the perfect influencer's posts, and offers her best advice for nailing each one.
We’ll also cover:
- Whether influencer marketing is more time consuming than other channels
- How local knowledge and solid relationships play in to the daily work
- And why you can’t measure your results by looking at the last click
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