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Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com
Episodes
Wednesday Nov 03, 2021
A Top Influencer’s Guide to Collaborations w/ Liv Watkins @livvrh
Wednesday Nov 03, 2021
Wednesday Nov 03, 2021
In just a few short years, the role of ‘influencer’ has evolved from a quirky side-hustle to a full-time profession for many. With the booming influencer marketing industry, influencers have become modernity’s answer to shopfronts and billboards. To get a glimpse at what this looks like from the influencer’s side, we’ve invited UK beauty influencer Liv Watkins to join this week’s episode.
Liv will shed light on the influencer side of brand collaborations, sharing her best advice on how brands should (and should not) approach influencers as well as how she adapts her content in response to audience reception.
We’ll also cover:
- An influencer’s view on influencer marketing trends for 2022
- How her Instagram following grew from friends and family to 185k
- Why influencers should be considered consultants when working with brands
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