Influencer Marketing Talks

How to Measure Brand Effects in Influencer Marketing with Nepa

What role does influencer marketing play in the media mix and how do you prove its effect in an effective way?

This week, we delve into the crucial task of measuring the impact of influencer marketing on brand metrics, a challenge faced by countless brands and marketers in today's competitive landscape. Our guest, Erika Lindén from the leading market research company Nepa joins us to discuss their collaboration with Cure Media in conducting studies on influencer campaigns.

Erika explains the methodology behind the studies and how they are able to determine the effects of influencer marketing on brand metrics such as brand preference, liking, and purchase intent.

Tune in to find out:

• The importance of understanding the full picture of influencer marketing
• What role influencer marketing plays in the media mix and its strong impact on brand preference, liking, and purchase intent
• Real-life results from the studies

Unlocking Gen Z: Strategies Behind Common Clouds’ Rise

In this episode, we have the privilege of hosting Maria Ahlgren, the visionary co-founder and CMO of Common Clouds—a brand with an audacious mission to destigmatize acne, known for their TikTok-famous "Pimple Patches." Maria will take us through the intriguing story of this up-and-coming brand, unveiling their effective strategies for carving a niche in the competitive beauty industry. 

 

We'll also delve into Common Clouds' remarkable triumph in capturing the attention of Generation Z audiences, how they've harnessed TikTok's unique power and tapped into the influential realm of nano-/micro-influencers to cultivate authenticity and inspire loyalty. And, don't forget to stick around as we explore the latest and most captivating trends in the beauty world!

5 Big Influencer Marketing Trends Shaping 2024

It’s finally here, this year’s trendspotting episode! In just 15 minutes, you'll find out the top five influencer marketing trends that brands need to know in order to succeed with their marketing efforts in 2024. From tapping into relevant pop culture trends and events to exploring subcultures within the target audience, we provide valuable insights on how brands can engage with their audience on a whole new level. 

 

We also discuss…

• The importance of focusing on brand metrics rather than relying solely on discount codes 
• The need for brands to differentiate themselves from the competition and make their influencer collaborations memorable
• How AI can take influencer campaigns to the next level

 

Tune in to this episode to gain a competitive edge and ensure your influencer marketing strategy is on point for 2024!

Kappahl’s Journey to Sustainable Fashion: Tips and Tricks from the Frontline

In this episode, we delve into the world of responsible fashion and the challenges faced by fashion brands in navigating sustainability. Our guest, Karin Lund, Global Marketing Manager at Kappahl, shares insights into how Kappahl has become a frontrunner in the industry, placing sustainability at the forefront of their agenda. 

 

We explore Kappahl's sustainability strategy, aligned with new EU regulations, and their approach to integrating sustainability throughout their organization. From design to supply chain, organization to stores, and consumption, Karin emphasizes the importance of wide ownership and engagement. Tune in to discover Kappahl's keys to success and their journey towards a more sustainable fashion future!

 

Tune in to find out:

• The challenges of communicating sustainability (and how to overcome these)
• How to strike a balance between transparency and avoiding greenwashing
• The importance of delivering relatable messages and making sustainability a natural part of all communication efforts. 

From Products to Impact: How Brands Can Transform and Influence

In the season 6 premiere, we’re deep diving into the fascinating world of consumer perception. Ever wondered how people form opinions about brands? And how companies can make a positive impact on individuals, society, and the economy? Our special guest for this mind-blowing topic is none other than Emmanuel Probst, author of the best-selling book Assemblage and the Global Head of Thought Leadership at Ipsos, a prominent market research powerhouse.

 

Tune in to find out more about: 

• Key drivers when it comes to shaping consumers’ brand perceptions 
• Why it's crucial for brands to get closer to their audience and reduce the social distance
• The reason why so many of us repeatedly rewatch the popular sitcom Friends

We’re Nominated for the People’s Choice Podcast Awards!

We’re so happy to announce that we’re nominated for the People's Choice Podcast Awards, in the category “Best Female Hosted Podcast”!

The People's Choice Podcast Awards is the longest-running podcast awards event in the podcasting space open to shows all over the world. We’re so proud and honoured to be nominated, and now we need your help! 

We would be so happy if you would give us your vote on this link (you’ll have to sign up first): https://www.podcastawards.com/app/signup

Thank you so much for your support! <3

We’re super excited to launch the next season in a couple of weeks - stay tuned for when we welcome our first guest on August 23rd!

Youty on Navigating the Evolution of Beauty Marketing

In this week’s episode, we have Linn Gegerfeldt, the Influencer Marketing & Social Media Manager at Youty Group. Youty Group, which was founded in 2004, has become a prominent player in the Nordic online beauty industry. In 2020, it emerged as a result of a merger between three renowned Nordic beauty sites: Blush, Eleven, and Nordicfeel. 

With an extensive portfolio of over 25,000 brands including Lancome, Clinique, Gucci, and MAC, Youty has established itself as a leading force in the Nordic beauty market. 

Linn Gegerfeldt has been a part of this incredible journey for almost a decade, witnessing firsthand the transformation of beauty marketing over the years. Today, we have the pleasure of having Linn with us to delve into the evolution of beauty marketing and discuss the significant changes that have shaped the industry.

Tune in to find out more about: 

• How marketing differs for premium, mid-level and budget products
• Linn’s take on the future of beauty marketing 
• Rise of influencer brands and startups as competitors

From Pioneer to Powerhouse: How Sellpy Navigates the Modern Consumer

In this episode we welcome Alma Riihelä, Commercial Lead at Sellpy, one of the earliest second-hand platforms, founded in 2014. With offices in multiple locations, a growing team of 500 employees, and H&M as its majority stakeholder, Sellpy has revolutionized the second-hand market.

In this week’s conversation, we'll explore the journey of Sellpy's marketing strategy and delve into the dynamic world of the second-hand market. Hear Almas expert take on how Sellpy has adapted to the ever-changing consumer behavior since its start, and hear how they've tackled the growing competition that has emerged. 

 

Find out: 

• Sellpy’s take on the biggest consumer behaviour shift 
• Key marketing tactics for launching on new markets
• How inspiration is used to build preference

Influencer Marketing for Different Beauty Segments

Based on our experience and insights from working with a wide range of beauty brands, we know that it's essential to understand the nuances of each beauty retail segment in order to build a successful influencer marketing strategy. 

 

It can be tricky to figure out what works best for your brand so in this week’s episode, we outline some of the differences and similarities that marketers should be aware of when it comes to building a successful influencer marketing strategy for different beauty segments.  Because as with most things in marketing, it's the small things that make the big difference.

 

Find out: 

• Aspirational, inspirational or educational - what’s right for your brand? 
• How TikTok has made beauty more akin to fashion 
• Why context and credibility is key, no matter the segment 

How to Get Creative With Influencer Marketing - the Cure Media Process

As the market for influencer marketing is becoming more and more saturated, the demands on brands have increased significantly. What worked a couple of years ago is no longer enough - to stand out, your strategy needs to be creative and strategic.

 

To find out what it takes to get a creative edge in your influencer marketing, this episode will bring you through the creative process here at Cure Media and Sanna will get inside the head of our creative lead Frida, the other co-host of the show, to find out what creative influencer marketing actually means today.

• Key factors for a successful influencer collaboration from a creative point of view 
• Different types of creative concepts 
• Current trends in the influencer sphere