Influencer Marketing Talks

Beyond the Basics: Finetuning Your Influencer Marketing Strategy

In this week's episode, Frida sit down with Julia Arheden, a strategist with over five years in the influencer marketing field, currently leading strategy for Cure Media's major clients. Julia brings her deep industry knowledge to the table, offering invaluable tips on refining your influencer marketing strategy to meet the evolving demands of consumers. 

 

You will also learn: 

• The often-overlooked factors critical for a successful influencer marketing strategy 
• The essentials of content creation in today's high-expectation consumer landscape
• Julia's perspective on the latest trends and how brands can tap into these movements to enhance their marketing efforts.

Utilizing AI: Trends, Tools, and Tomorrow

In this week's episode, we're joined by digital marketing expert Sara Öhman, who brings her insights into leveraging AI for brand communication through digital and social media. We'll cover the latest developments in AI across various media, discuss essential AI tools for businesses and individuals in 2024, and examine AI's evolving role on social platforms like TikTok and Instagram. Sara will also shed light on under-explored yet significant AI applications worth investigating. 

 

Key topics include:

• The progress of AI in enhancing text, images, videos, and audio
• Must-have AI tools for 2024
• Future potentials and lesser-known applications of AI in digital marketing

Vogue Business on 2024’s Luxury Fashion Trends & Digital Shifts

In this week's episode, we're joined by Lucy Maguire, Senior Trends Editor at Vogue Business, for an in-depth look at 2023's fashion highlights and a sneak peek into the trends of 2024. How are luxury brands mastering innovative marketing in both the digital and physical realms? Lucy, leveraging her expert insight, reveals the most striking trends and marketing strategies that have resonated with Gen Z and Millennials in the constantly evolving economic landscape, sharing both key learnings and future projections.

In this episode, you'll discover:

• The rising impact of influencer marketing and and its applications across industries.
• What to expect as the top fashion trend in 2024.
• How luxury fashion marketing is adapting to Gen Z and Millennial preferences.

TikTok Triumph: How Normal Wins Gen Z Hearts

In this week's engaging episode, we're joined by Viktoria Nilsson, the Marketing Coordinator at Normal - the retail giant known for shaking up the European market with their affordable range of essentials. With 566 stores and a remarkable TikTok presence that has captured the hearts of Gen Z, Normal stands out as a brand that's mastered the art of social engagement without a traditional e-commerce approach. Hear Viktoria share the inside scoop on how Normal became a beloved brand among the youth and how they plan to stay on the forefront of consumer marketing trends as we approach 2024.

 

You’ll also hear about: 

• How Normal's staff helped the brand become a hit on TikTok.
• The ways Normal keeps Gen Z shoppers interested and active on social media.
• Normal's ability to quickly recognize trending products and make them available in their stores.

Niklas Bondesson on Communication that Matters: The Keys to Making an Impact

In this week’s episode, we're thrilled to have Niklas Bondesson, an Associate Professor of Marketing at Stockholm University and a strategic advisor at NoA Consulting, join us. Get ready as we delve into the recently released report "Communication that makes an impact! 2023" and explore three of the key findings with Niklas. 

We'll discuss how these insights can shape brands' strategic planning for the upcoming year, helping them create the ultimate media mix to stand out from the crowd. Plus, we'll uncover what Niklas thinks is the most surprising discovery and which areas he's eager to explore as a next step. 

Plus: 

• The ideal number of channels for your media mix to maximise impact
• Achieving the perfect equilibrium between branding and sales activations
• The power of creativity and long-term strategies

Behind L’Oréal’s Success: Rebecca Eliasson on Creators, Data, and Gen Z

Join us in this episode as we uncover L'Oréal's successful journey with Rebecca Eliasson, their Group Head of Advocacy. Curious about their strategy in the dynamic beauty realm? Or their recipe for captivating Gen Z's heart? Step inside the universe of data-savvy beauty marketing, see why brands like CeraVe are Gen Z's favorites, and get some expert tips on how to keep up with the ever-changing social media wave. All in a crisp 15 minutes! 

You’ll also learn: 

• The nuances of turning data into actionable insights
• Innovative strategies to always be a step ahead in the beauty industry
• How top brands pinpoint and harness emerging trends on social media platforms

Social Media Trends 2024

Prepare to rethink your social media strategy and unearth innovative ways to engage your audience! In this episode, we peel back the curtain on the ever-evolving world of social media, highlighting the trends that will shape 2024 and beyond. Join Frida Ekholm and Sanna Ödmark on this 15 minute episode as we go through what's hot, what's not, and how brands can stay ahead of the game.

 

You will learn: 

• How photos are making a comeback on social media, challenging the video-dominated landscape. 
• The art of "Brand Cues" and how to make your brand stand out from the competition.
• The concept of "Cross Interests" and how tapping into subcultures can unlock new, untapped audiences and ideas.

Key Factors for Expanding Successfully into New Markets with Makeup Mekka

In this episode, we delve into the remarkable success story of Makeup Mekka, a Norwegian beauty brand that went from zero to 3.5 million Euro in just two years when launching on the Swedish market together with us at Cure Media. We invited their CMO, Stine Frey Grøndahl, to explore the key factors behind their rapid growth, both historically and in the future, with a focus on expanding into new markets. If you're a marketer, entrepreneur, or simply interested in the secrets behind fast-growing brands, this episode is a must-listen!

Tune in to discover: 

• Makeup Mekka’s strategies for influencer marketing, advertising and member acquisition
• Stine’s best advice on how to create the ultimate media mix
• Trends and challenges within the beauty and marketing industries

Maximise Your Success During Black Week and the Holidays Season

Black Friday week and the holiday season can be the most hectic and demanding time of the year, especially for retail marketers. With fierce competition for audience attention, it's crucial to have that extra edge to make a lasting impact. In this episode, we'll share our top tips on how you can maximise your success during the upcoming Black Friday week and holiday season.

Tune in to discover:

• The importance of looking beyond your usual buyers during this time
• How to tap into your target audience's shoes by hacking your TikTok feed
• Why it's essential to keep the conversation alive when your competitors are being silent

Navigating the Media Landscape: Where Brands Invest and How Consumers Engage

In this week’s episode, we’re joined by Carlos Casquilho, Head of Revenue at Cure Media, to delve into the evolving media landscape and its implications for marketers.

You’ll hear the latest numbers on what marketing channels are stagnating, declining or increasing, how consumer behaviour has changed the landscape, and of course how influencer marketing is playing a significant role today but even bigger in the future. 

Tune in to find out:

• The media landscape vs consumer behaviour 
• What research says about the future of influencer marketing 
• How marketers should think about the future of advertising