Influencer Marketing Talks

Niklas Bondesson on Communication that Matters: The Keys to Making an Impact

In this week’s episode, we're thrilled to have Niklas Bondesson, an Associate Professor of Marketing at Stockholm University and a strategic advisor at NoA Consulting, join us. Get ready as we delve into the recently released report "Communication that makes an impact! 2023" and explore three of the key findings with Niklas. 

We'll discuss how these insights can shape brands' strategic planning for the upcoming year, helping them create the ultimate media mix to stand out from the crowd. Plus, we'll uncover what Niklas thinks is the most surprising discovery and which areas he's eager to explore as a next step. 

Plus: 

• The ideal number of channels for your media mix to maximise impact
• Achieving the perfect equilibrium between branding and sales activations
• The power of creativity and long-term strategies

Behind L’Oréal’s Success: Rebecca Eliasson on Creators, Data, and Gen Z

Join us in this episode as we uncover L'Oréal's successful journey with Rebecca Eliasson, their Group Head of Advocacy. Curious about their strategy in the dynamic beauty realm? Or their recipe for captivating Gen Z's heart? Step inside the universe of data-savvy beauty marketing, see why brands like CeraVe are Gen Z's favorites, and get some expert tips on how to keep up with the ever-changing social media wave. All in a crisp 15 minutes! 

You’ll also learn: 

• The nuances of turning data into actionable insights
• Innovative strategies to always be a step ahead in the beauty industry
• How top brands pinpoint and harness emerging trends on social media platforms

Social Media Trends 2024

Prepare to rethink your social media strategy and unearth innovative ways to engage your audience! In this episode, we peel back the curtain on the ever-evolving world of social media, highlighting the trends that will shape 2024 and beyond. Join Frida Ekholm and Sanna Ödmark on this 15 minute episode as we go through what's hot, what's not, and how brands can stay ahead of the game.

 

You will learn: 

• How photos are making a comeback on social media, challenging the video-dominated landscape. 
• The art of "Brand Cues" and how to make your brand stand out from the competition.
• The concept of "Cross Interests" and how tapping into subcultures can unlock new, untapped audiences and ideas.

Key Factors for Expanding Successfully into New Markets with Makeup Mekka

In this episode, we delve into the remarkable success story of Makeup Mekka, a Norwegian beauty brand that went from zero to 3.5 million Euro in just two years when launching on the Swedish market together with us at Cure Media. We invited their CMO, Stine Frey Grøndahl, to explore the key factors behind their rapid growth, both historically and in the future, with a focus on expanding into new markets. If you're a marketer, entrepreneur, or simply interested in the secrets behind fast-growing brands, this episode is a must-listen!

Tune in to discover: 

• Makeup Mekka’s strategies for influencer marketing, advertising and member acquisition
• Stine’s best advice on how to create the ultimate media mix
• Trends and challenges within the beauty and marketing industries

Maximise Your Success During Black Week and the Holidays Season

Black Friday week and the holiday season can be the most hectic and demanding time of the year, especially for retail marketers. With fierce competition for audience attention, it's crucial to have that extra edge to make a lasting impact. In this episode, we'll share our top tips on how you can maximise your success during the upcoming Black Friday week and holiday season.

Tune in to discover:

• The importance of looking beyond your usual buyers during this time
• How to tap into your target audience's shoes by hacking your TikTok feed
• Why it's essential to keep the conversation alive when your competitors are being silent

Navigating the Media Landscape: Where Brands Invest and How Consumers Engage

In this week’s episode, we’re joined by Carlos Casquilho, Head of Revenue at Cure Media, to delve into the evolving media landscape and its implications for marketers.

You’ll hear the latest numbers on what marketing channels are stagnating, declining or increasing, how consumer behaviour has changed the landscape, and of course how influencer marketing is playing a significant role today but even bigger in the future. 

Tune in to find out:

• The media landscape vs consumer behaviour 
• What research says about the future of influencer marketing 
• How marketers should think about the future of advertising

How to Measure Brand Effects in Influencer Marketing with Nepa

What role does influencer marketing play in the media mix and how do you prove its effect in an effective way?

This week, we delve into the crucial task of measuring the impact of influencer marketing on brand metrics, a challenge faced by countless brands and marketers in today's competitive landscape. Our guest, Erika Lindén from the leading market research company Nepa joins us to discuss their collaboration with Cure Media in conducting studies on influencer campaigns.

Erika explains the methodology behind the studies and how they are able to determine the effects of influencer marketing on brand metrics such as brand preference, liking, and purchase intent.

Tune in to find out:

• The importance of understanding the full picture of influencer marketing
• What role influencer marketing plays in the media mix and its strong impact on brand preference, liking, and purchase intent
• Real-life results from the studies

Unlocking Gen Z: Strategies Behind Common Clouds’ Rise

In this episode, we have the privilege of hosting Maria Ahlgren, the visionary co-founder and CMO of Common Clouds—a brand with an audacious mission to destigmatize acne, known for their TikTok-famous "Pimple Patches." Maria will take us through the intriguing story of this up-and-coming brand, unveiling their effective strategies for carving a niche in the competitive beauty industry. 

 

We'll also delve into Common Clouds' remarkable triumph in capturing the attention of Generation Z audiences, how they've harnessed TikTok's unique power and tapped into the influential realm of nano-/micro-influencers to cultivate authenticity and inspire loyalty. And, don't forget to stick around as we explore the latest and most captivating trends in the beauty world!

5 Big Influencer Marketing Trends Shaping 2024

It’s finally here, this year’s trendspotting episode! In just 15 minutes, you'll find out the top five influencer marketing trends that brands need to know in order to succeed with their marketing efforts in 2024. From tapping into relevant pop culture trends and events to exploring subcultures within the target audience, we provide valuable insights on how brands can engage with their audience on a whole new level. 

 

We also discuss…

• The importance of focusing on brand metrics rather than relying solely on discount codes 
• The need for brands to differentiate themselves from the competition and make their influencer collaborations memorable
• How AI can take influencer campaigns to the next level

 

Tune in to this episode to gain a competitive edge and ensure your influencer marketing strategy is on point for 2024!

Kappahl’s Journey to Sustainable Fashion: Tips and Tricks from the Frontline

In this episode, we delve into the world of responsible fashion and the challenges faced by fashion brands in navigating sustainability. Our guest, Karin Lund, Global Marketing Manager at Kappahl, shares insights into how Kappahl has become a frontrunner in the industry, placing sustainability at the forefront of their agenda. 

 

We explore Kappahl's sustainability strategy, aligned with new EU regulations, and their approach to integrating sustainability throughout their organization. From design to supply chain, organization to stores, and consumption, Karin emphasizes the importance of wide ownership and engagement. Tune in to discover Kappahl's keys to success and their journey towards a more sustainable fashion future!

 

Tune in to find out:

• The challenges of communicating sustainability (and how to overcome these)
• How to strike a balance between transparency and avoiding greenwashing
• The importance of delivering relatable messages and making sustainability a natural part of all communication efforts.