Influencer Marketing Talks

5 Trends Defining the Creator Economy in 2026

The creator economy is rewriting the rules of modern marketing, transforming how culture, commerce, and creativity collide. 

In this episode, we unpack five of the biggest shifts defining the creator economy in 2026, and what they mean for brands, marketers, and the future of advertising. From the Cannes Lions stage to TikTok feeds, from sonic branding to community-led growth - this is where influencer marketing stops being a channel and becomes the strategy. 

Tune in to learn: 

• Why deep insights, not just data, are the key to staying relevant in today’s creator economy 
• How the smartest brands plan for micro trends and momentum instead of just campaign seasons 
• What’s behind the shift from data-first to creator-first and why trust is the new currency 
• The rise of sonic branding in short-form content (yes, sound matters more than you think) 
• How communities are overtaking followers as the true driver of loyalty 

If you want to stay ahead of what’s next, not just in influencer marketing, but in marketing full stop, this episode is your playbook for 2026.

ThisThat on Influencer Marketing’s Full-Funnel Power

Influencer marketing is proving its strength across the entire funnel, and now there’s data to back it up. In this episode, Max Osborne, Founder of ThisThat, joins us to break down key findings from their latest report, which highlights influencer marketing as the most effective channel for driving business impact. ThisThat is a leading insights platform that helps brands measure real results through data-driven brand lift studies.

 

Tune in to learn:

 

• Why influencer marketing deserves a bigger slice of the marketing mix
• The common blockers holding CMOs back from investing boldly, and how to overcome them
• How measurement is evolving to capture long-term brand impact
  
  

Whether you’re still on the fence or already bought in, this is a must-listen for anyone shaping marketing strategy in 2025 and forward.

Intersport On Merging Tradition and Transformation

What happens when a legacy brand dares to reinvent itself, without losing sight of where it came from? In this episode, Johan Uhrbom, Media Operations Manager at Intersport, shares how the iconic sports retailer is navigating a digital transformation while staying rooted in its heritage. 

 

Tune in to learn:

 

• How Intersport is building a leading voice in the running category
• The layers of influencer marketing and how they build endurance and strength 
• Why a data-first mindset is essential to long-term brand growth

Inside Asket's Mission to Redefine Fashion and Consumer Behaviour

Asket is on a mission to slow down fashion, by creating a permanent collection of timeless essentials and rethinking the way we produce, consume, and value clothing.

In this episode, Jonatan Ehn, Chief Commercial Officer at Asket, joins us to explore what it means to grow a brand rooted in values without compromising on impact or ambition.

Tune in to learn:

• How Asket balances commercial goals with conscious consumption
• What’s fueling growth without seasonal drops or sales
• The story behind their Golden Egg-winning campaign, The Timeless Experiment

Why De-influencing Isn't Killing Influencer Marketing

Is de-influencing the end of influencer marketing? Not quite! More like a fresh summer breeze, what we all need after a long winter. 

In this episode, we break down the trend that’s taken over TikTok and Instagram, where creators and people like you and me push back against overconsumption and hype. But rather than signalling the downfall of the influencer marketing industry, de-influencing is driving a shift toward honesty, relevance, and real value.

Tune in to learn:

• Why de-influencing is a wake-up call and not a warning sign
• How consumer expectations are evolving in the creator economy
• What brands can do to stay relevant and trusted in a de-influencing era

How Music Powers Authentic Creator Collaborations with Epidemic Sound

With the rise of video-first content across every platform, from TikTok and Reels to LinkedIn and YouTube, music is no longer a “nice to have” in creator campaigns. It’s a must. And few know that better than Gracie Schram, Senior Creator Partnerships Manager at Epidemic Sound. 

 

In this episode, Gracie joins us to explore how music can unlock more authentic, engaging, and high-performing influencer collaborations.

 

Tune in to learn:

• Why music is becoming a key driver of performance in creator content
• How brands can give creators freedom and stay license-safe across platforms
• Why classical and inspirational music is trending in viral content

How to Build a Winning Influencer Strategy for 2026

What does a successful influencer marketing plan look like for 2026? In this episode, we explore how forward-thinking brands are already laying the groundwork—not just for next year, but also for the upcoming autumn campaigns of 2025—and what marketers need to consider today to stay ahead.

 

Joining us is Alexander Swärd, Brand Partnership Advisor at Cure Media, who brings years of experience helping B2C brands craft strategies that drive long-term impact. Together, we dive into the most common challenges brands are facing right now, how the influencer marketing landscape is shifting, and what it takes to be a standout brand in the influencer space in 2026.

 

From platform strategy and budgeting tips to the mindset that separates winners from the rest, this episode is packed with actionable insights for any marketer currently planning for what’s next.

The Truth About Influencer Marketing in 2025: 5 Myths Busted

Think you’ve got influencer marketing all figured out? Think again.

In this episode, we bust five of the most common myths brands still believe about influencer marketing in 2025. From the confusion around UGC creators vs influencers, to the outdated idea that it’s “just another media channel” – we’re breaking it all down.

We also dive into why influencer marketing isn’t just about big names or over-the-top creative ideas, and why treating it like a pure performance channel could be costing you more than you think.

Whether you’re deep in the space or just getting started, this episode will challenge the way you think about strategy, creativity, and what it really takes to succeed with influencer marketing today.

Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy

This week, we’re joined by Vera Ebbeson Dahlin, Digital Activation Manager at Santa Maria (part of the Paulig Group), to explore how one of the most iconic food brands in the Nordics is using influencer marketing to drive sustainable and profitable growth.

We discuss:

• Why long-term influencer collaborations are key to building credibility
• How to tailor content across platforms like TikTok and Instagram
• The role of digital activation in Paulig’s broader growth strategy

Vera also shares how Santa Maria tackles loneliness through purpose-driven campaigns, why consumer insights shape every move, and how her team stays agile in a fast-evolving digital landscape.

Trending Now: What's New on Instagram, TikTok, and Snapchat?

What’s happening on Instagram, TikTok, and Snapchat right now? And what should brands be paying attention to in 2025? We’ve got you covered.

 

In this episode, we dive into the latest updates, trends, and algorithm changes shaping the major social platforms. From Instagram’s new AI tools and the rise of longer Reels, to TikTok's hottest trends like niche content and candid storytelling, and Snapchat’s game-changing AR experiences - we break down what it all means for brands and creators.