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Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.
Each week, we unpack the real questions marketing teams are facing:
- What does it take to stay culturally relevant in a fast-moving landscape?
- What can brands learn from the creators who build communities, not just audiences?
- How do you structure for creator-led growth?
Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.
Episodes
Wednesday Feb 10, 2021
Wednesday Feb 10, 2021
2020 was the year when we stopped talking about social detoxing and instead increased our time on social media more than ever to seek inspiration, information, entertainment and to socialize with friends, family and the online community.
In this week’s episode, Sanna Ödmark talks to Hanaw Rashid about the important, even life-saving role that social media plays today, and what brands need to consider to succeed with their social media strategies in 2021.
We cover topics such as:
- Why do we turn to social platforms?
- What type of content do consumers want to see on social media in 2021?
- The big shifts that are currently taking place on the social platforms
Hanaw Rashid is a digital strategist and social media maverick with more than ten years of experience from working with digital communications. Thanks to her expertise within the digital field, Hanaw is an experienced speaker and appears frequently in the media, for example in Swedish morning shows (e.g. TV4 Nyhetsmorgon) and on Swedish Radio. She’s also a frequent guest lecturer at Berg’s School of Communication.
Wednesday Feb 03, 2021
Wednesday Feb 03, 2021
Millennials: the hardest-to-reach generation? They demand relevant marketing, are positive about the internet and want brands to have a meaningful purpose. Also, they constitute more than one-quarter of the world population.
Millennials are the change makers and the consumers of today and tomorrow - so as a brand, it’s critical that you shift your focus to this generation and learn who they are and what they want in terms of marketing and communications. Because when marketing to millennials - you need to do it right!
In this episode, we’ll walk you through who is defined as millennial and what distinguishes them from other generations, their social media behaviors and what is important to think about when marketing to millennials.
Monday Jan 25, 2021
Monday Jan 25, 2021
One of the biggest challenges marketers face today is understanding the role of influencer marketing in the media mix and on the consumer journey.
Recognize yourself? You’re not alone!
In this episode, we are joined by Emma Lundsten, Global Head of Operations & Customer Success at Cure Media. Emma is responsible for creating strategies and frameworks for our clients. She also manages our operations team that executes collaborations together with customers and influencers on a day-to-day basis.
In this episode we address some of your burning questions, including how influencer marketing fits into the overall media mix, and what role the channel plays in relation to the consumer journey and other media channels.
Monday Jan 25, 2021
Monday Jan 25, 2021
Imagine stepping five years into the future...
… this is exactly what we all did in 2020. Covid-19 accelerated the digital eCommerce shift from shopping in physical stores to digital shopping by five years. With this, consumers’ perception of what’s important and meaningful have shifted, and as priorities have started to change, so has the social media landscape and our consumption behavior.
The question now is, what key influencer marketing trends will shape 2021? In this episode we’ll talk about what is happening on social platforms right now and what that means in the context of influencer marketing.
Learn how Instagram is turning into a social shopping platform and what it means for brands; why consumers want more authentic and unfiltered content, and why you need to prioritize an always-on approach over campaign-based one-offs.
Monday Jan 25, 2021
Monday Jan 25, 2021
“What do the brands that succeed with influencer marketing have in common?”
That’s a question we get a lot. Of course there is no ‘one size fits all’ recipe for success, but from our experience there are five key factors that successful brands have in common.
In this episode we’re going through 5 keys to successful influencer marketing - what do you need to have in place and why? You will learn why the focus needs to be on your target audience and not the influencer, how to make your brand top-of-mind in your audience, and why data is your best friend.
Monday Jan 25, 2021
Monday Jan 25, 2021
What is influencer marketing and why does it matter for marketers?
It does matter - a lot. In recent years, influencer marketing has gone from being a comparatively unknown and untested channel to a media that more and more brands see as a natural part of the media mix.
It is both the oldest and the newest marketing channel at the same time. But even though it has been around for as long as humans have existed it has not always been getting the attention it deserves. But times have changed - and we’re moving fast! As a marketer today you need to keep a close eye on this development.
In this episode we’re discussing the evolution of influencer marketing - how did it all start and what does it look like today? You will learn why the channel is so effective in modern marketing, how the execution has changed over the years and why we trust people more than brands.