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Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com
Episodes
Wednesday May 14, 2025
Wednesday May 14, 2025
Is de-influencing the end of influencer marketing? Not quite! More like a fresh summer breeze, what we all need after a long winter.
In this episode, we break down the trend that’s taken over TikTok and Instagram, where creators and people like you and me push back against overconsumption and hype. But rather than signalling the downfall of the influencer marketing industry, de-influencing is driving a shift toward honesty, relevance, and real value.
Tune in to learn:
- Why de-influencing is a wake-up call and not a warning sign
- How consumer expectations are evolving in the creator economy
- What brands can do to stay relevant and trusted in a de-influencing era
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