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Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com
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Wednesday Feb 26, 2025
Wednesday Feb 26, 2025
This week, we’re joined by Alex Baker, one of the Nordics' top retail strategists and a serial entrepreneur recognised on global influencer lists, to uncover the five key retail trends brands can’t afford to ignore.
Fresh from NRF in New York and retail hotspots across the Middle East and Europe, Alex shares insights on five key trends shaping 2025:
- AI’s evolution—why it’s now a mission-critical superpower, not just hype
- Retail media’s explosive growth and what it means for brands big and small
- Agentic AI—the next step in automation and hyper-personalization
- Experience-driven retail and why Gen Z is redefining the role of physical stores
- Balancing tech and human connection to create seamless customer experiences
Tune in for an expert take on how these trends are reshaping the industry and what brands must do to stay ahead.
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