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Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com
Episodes
Wednesday Aug 31, 2022
Wednesday Aug 31, 2022
In a marketplace this competitive, everyone will be telling you to do data-driven influencer marketing if you want to succeed - us included!
But we’re going to pause and take a step back a second, because in this episode of Influencer Marketing Talks we’re going back to basics and answering one foundational question first: what even is data-driven influencer marketing.
Answering in under 15 minutes, we’ll be taking a look at:
- How you can be data-driven at influencer selection
- Where optimisation fits into your data-driven strategy
- And how you can measure your results to give future activations a head start
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