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Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com
Episodes
Wednesday Jun 15, 2022
Wednesday Jun 15, 2022
Gen Z and millennial audiences have new expectations when it comes to influencer marketing - and marketers aren’t always keeping up.
Whether it’s the content formats they most enjoy or the platforms they’re most active on, staying on top of (let alone ahead of) the latest movements in consumer preferences can be challenging, particularly in a marketplace as fast-moving as retail.
We’re looking back over our research of 1,0008 consumers to pinpoint what it is exactly marketers need to be aware of when constructing their influencer marketing strategy.
We’re talking:
- The importance of long-term partnerships
- Why live video isn’t doing it for one demographic
- And whether relatability is a valued trait for younger shoppers
Plus more! So tune in to listen and make sure your influencer marketing is the kind audiences want to see in their feed.
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