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Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com
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Wednesday Jun 29, 2022
Wednesday Jun 29, 2022
Whether you’re already clocked off for the summer, or you’re enjoying a sunny commute to the office - we’re glad to have you here and you’re in for a great episode, because today’s edition of Influencer Marketing Talks is hot off the press!
This week, we are joined by Lucy MacGuire, Trends Editor at Vogue Business. With several fingers on the pulse of the biggest drops in fashion plus bylines that span a wide range of the Vogue empire, from Britain to Italy, and Paris to Russia, Lucy has about as comprehensive an overview of fashion and consumer trends as anyone can have.
We'll be discussing:
- The must-know fashion industry trends for 2022
- How fashion brands can (and should) benefit from TikTok vs Instagram
- Shopping behaviours across Gen Z, Alpha and Millennials
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