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Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.
Each week, we unpack the real questions marketing teams are facing:
- What does it take to stay culturally relevant in a fast-moving landscape?
- What can brands learn from the creators who build communities, not just audiences?
- How do you structure for creator-led growth?
Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.
Episodes
Wednesday Jun 30, 2021
Wednesday Jun 30, 2021
This is not just your ordinary marketing podcast; this is a Cure Media summer special podcast! With summer just around the corner, we’re checking the temperatures on four of the hottest brands in the fashion and beauty industry. Proudly presenting: Adidas, CAIA Cosmetics, Skincity and Chimi Eyewear!
Let’s look at the lineup:
- Redwaan Hossain, Brand Communication Manager at Adidas
- Dilnaz Gemici, Influencer Marketing Manager at CAIA Cosmetics
- Charlotte Larsson, Head of PR and influencer marketing at Skincity
- Daniel Djurdjevic, CEO & Co-founder at Chimi, Eyewear
We’re bringing you interviews with the experts at these world-class brands, and getting to the bottom of some of your biggest questions:
- What three things would you say are paramount if you want to stand out from the crowd?
- What is the biggest challenge facing marketing and influencer marketing today?
- What’s your best advice to other marketers out there hoping to emulate your success?
All this and more as we round off season one of our podcast. In the meantime, thanks for coming along for the ride; we’ve loved answering your questions and hearing your thoughts! Keep an eye out on our socials for the launch of season two, coming to you this August.
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