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Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com
Episodes
Wednesday Feb 01, 2023
Wednesday Feb 01, 2023
Are you a brand struggling to stand out in a crowded and competitive marketplace? Don't let your hard-earned brand awareness go to waste - make sure your brand invests in preference building marketing activities before it’s too late.
In this week’s episode we’re going to take a deep dive into preference marketing and why this can be your short-cut through the marketing funnel. We discuss strategies and tactics to build preference and how influencer marketing can be a powerful tool.
We'll be discussing:
- 3 essential elements when trying to build preference
- The fact that Asos’ CEO blames an over-reliance on performance marketing for the drop in customer acquisition
- Why preference is the missing piece of the puzzle
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