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Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.
Each week, we unpack the real questions marketing teams are facing:
- What does it take to stay culturally relevant in a fast-moving landscape?
- What can brands learn from the creators who build communities, not just audiences?
- How do you structure for creator-led growth?
Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.
Episodes
Wednesday Feb 03, 2021
Wednesday Feb 03, 2021
Millennials: the hardest-to-reach generation? They demand relevant marketing, are positive about the internet and want brands to have a meaningful purpose. Also, they constitute more than one-quarter of the world population.
Millennials are the change makers and the consumers of today and tomorrow - so as a brand, it’s critical that you shift your focus to this generation and learn who they are and what they want in terms of marketing and communications. Because when marketing to millennials - you need to do it right!
In this episode, we’ll walk you through who is defined as millennial and what distinguishes them from other generations, their social media behaviors and what is important to think about when marketing to millennials.
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