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Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com
Episodes
Wednesday Apr 07, 2021
Wednesday Apr 07, 2021
The newest consumer generation - Gen Z - is upturning retailers’ expectations and lately we’ve seen a huge shift in marketing focus towards this emerging group. The question is; what can brands do in order to capture this generation’s attention, and what ways are there for brands to connect with these digital natives?
In this week’s episode, Sanna Ödmark talks to a true topic expert - Janice Cheng, Brand Manager at Blume, who really knows how to master the art of marketing to Gen Z on social media platforms.
We cover topics such as:
- What brands need to know about Gen Z
- How Blume works with UGC across all their channels
- How TikTok and Clubhouse can help you to keep up with Gen Z and the culture
About Janice Cheng:
Janice is the Brand Manager at Blume - a fast-growing cohesive line of clean skin, body and period care. You can read more about Blume in Teen Vogue, PopSugar and Forbes. Based in Vancouver, Canada, Janice's day to day ranges between managing brand partnerships, social strategy and copywriting. She loves learning from their tight knit Gen Z community, viewing them as the trend setting, change making generation of today.
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