144.7K
Downloads
143
Episodes
Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com
Episodes
Wednesday May 04, 2022
Wednesday May 04, 2022
Consumer preferences are a moving target - you really have to work to make sure you’re staying up to date with the latest developments from them. And that’s particularly true for shoppers in the Gen Z and millennial age groups.
We know keeping up with consumers isn’t easy, so Cure Media decided to survey over 1,000 consumers across the UK, focusing on the behaviours and attitudes of Gen Z and millennials to better understand how these groups engage with and relate to social media, and more specifically, influencer marketing.
We’ll be discussing:
- Purchase motivators in the modern marketplace
- Most popular social media platforms among Millennials and Gen Z
- How millennials and Gen Z perceive influencer marketing
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.