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Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com
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Wednesday Nov 23, 2022
Wednesday Nov 23, 2022
Google data-driven influencer marketing and you’re going to get over 12,000,000 results all telling you what it’s about, why it’s important, and how you should be doing it.
But is the very premise a lie?
Looking into what data means for the influencer marketing channel today, data scientist Bernard Rosencrantz and marketing manager Holly Morran bring you their standing-room-only session from the Influencer Marketing Show 2022 held last month in London.
They’re unpacking:
- The buzzwords that people use to back up their claims of being data-driven
- Why it’s so difficult to actually deliver
- And what data-driven influencer marketing might look like in the not-too-distant future
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