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Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com
Episodes
Wednesday Jun 01, 2022
Wednesday Jun 01, 2022
In a marketplace as crowded as the fashion sector, you need every campaign to land. So while catchy copy and compelling graphics might be the things that your audience remembers, it should be data that tells you what copy will work, which graphics will fit, and even who your audience will be.
And influencer marketing should be no exception. Data-driven influencer marketing can make sure your activations get seen in the right place and by the right people; it can redirect your campaigns to maximise your results; and it can take your strategy to the next level.
To hear how influencer marketing, machine learning and AI can be the perfect match, we invited our in-house Data Scientist Bernard Rosencrantz to the podcast studio.
Tune in to find out:
- What AI is and how it’s used in influencer marketing
- What AI features make the must-have list for fashion brands
- The advantages AI can offer for influencer marketing campaigns
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