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Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com
Episodes
Wednesday Feb 16, 2022
Wednesday Feb 16, 2022
While there are undoubtedly a number of challenges you might face when looking to incorporate influencer marketing into your strategy, one major one comes up time and again: resources. With so many agencies now crowding the market, how can you know which is the right pick for you?
In this podcast episode, we’ll be guiding you through the different influencer marketing approaches out there and help you find the best-fit influencer marketing partner for your goals.
We’ll cover:
- The difference between a full-spec media agency, a PR agency, and an influencer marketing agency
- Three different influencer marketing agencies and their approaches to the channel
- The technical capabilities you should consider before partnering up with an influencer marketing agency
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