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Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com
Episodes
Wednesday Mar 09, 2022
Wednesday Mar 09, 2022
As a brand today, it’s important to understand what you’re hoping to achieve within influencer marketing - because from there you can learn which tactics are best suited to your unique offering and goals. Otherwise, you risk not getting the most out of your investment in the channel.
In this episode, Holly and Frida will guide you through the different influencer marketing tactics; the big collaborations, ambassador programs, one-off campaigns, affiliate marketing, gifting, and last but not least, always-on. How do the tactics differ from each other and which ones suit your influencer marketing goals the best?
We’ll cover:
- Why one tactic doesn’t need to replace the other
- The most suitable influencer size for each tactic
- Why you should look at these tactics as a pyramid
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