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Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com
Episodes
Wednesday Apr 06, 2022
Wednesday Apr 06, 2022
In a more progressive marketplace, much valuable discourse is being had around the right to and necessity of broader representation in fashion and its marketing.
So why are so many brands still skipping over models, influencers and even consumers who happen to be 40 or above?
Speaking to fashion stylist and trend-setting influencer Anna Cascarina, Influencer Marketing Talks is unpacking what age inclusion needs to look like for fashion brands, and why it needs to happen now.
Hear about:
- The role influencers can play in broadening brand appeal to 40+ consumers
- How this age bracket compares to their Gen Z counterparts
- What’s holding fashion brands back from being more age-inclusive
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