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Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com
Episodes
Wednesday Sep 06, 2023
Wednesday Sep 06, 2023
It’s finally here, this year’s trendspotting episode! In just 15 minutes, you'll find out the top five influencer marketing trends that brands need to know in order to succeed with their marketing efforts in 2024. From tapping into relevant pop culture trends and events to exploring subcultures within the target audience, we provide valuable insights on how brands can engage with their audience on a whole new level.
We also discuss…
- The importance of focusing on brand metrics rather than relying solely on discount codes
- The need for brands to differentiate themselves from the competition and make their influencer collaborations memorable
- How AI can take influencer campaigns to the next level
Tune in to this episode to gain a competitive edge and ensure your influencer marketing strategy is on point for 2024!
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