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Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com
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Wednesday Sep 07, 2022
Wednesday Sep 07, 2022
Since the dawn of time (for influencer marketing, that is) discount codes have been seen as a must-have. But in today’s competitive landscape, that’s simply not the case anymore.
In today’s episode, we are going to take a cold, hard look at the use of discount codes in influencer marketing. Lending his significant experience and expertise in the field, we’ll be joined by one of the co-founders of Cure Media and our CEO, Sam Foroozesh. And where should they put their focus instead?
In under 15 minutes, we’ll be taking a look at:
- Why brands need to be careful with discount codes going forward
- How a last-click focus is holding then back
- Whether influencer marketing should be a branding or performance channel
- And where brands can out their focus instead of discount codes
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